35+ sessions across four stages
With actionable insights and real-world examples, the PPA Festival offers a unique opportunity to connect, learn, and stay ahead in an ever-evolving industry.
Delve into how technology, evolving business models, trusted content, and audience insights are shaping the next generation of publishing, while also addressing the importance of workplace culture, responsible business practices, and industry leadership.
Trusted editorial brands are facing more change than ever. AI is reshaping business models, audiences are fragmenting, and publishers need to prove impact with clarity and confidence.
This stage zooms out to explore the trends, strategies, and opportunities shaping the industry - from measuring ROI in a platform-driven world to pivoting from a focus on reach to engaged, loyal audiences.
You’ll get practical insight into the business models that work, ways to unlock revenue, and strategies to future-proof your organisation in an era of constant change
Who is this for?
Leadership and executive teams, commercial leaders, event leaders, strategists, senior managers, team leaders, HR directors, aspiring practitioners, strategic thinkers, agency planners, and advertisers.
Stage host
Rachael Prasher
Managing Director
Haymarket Automotive
Powered by 
Discover how publishers are growing and monetising their audiences by putting trust, transparency, and authenticity at the heart of everything they do. This stage will highlight the power of meaningful, long-term relationships, grounded in a clear understanding of what audiences truly value, rather than transactions.
Through case studies and practical insight, we’ll explore how publishers are developing deeper customer understanding and using it to shape products, pricing, and messaging that recognises the importance of where audiences are in their relationship with brands.
You’ll leave with strategies to drive growth through engagement-driven retention, clearly demonstrating value at every touchpoint to build loyal audiences.
Who is this for?
Brand, performance, and subscription marketers, audience and revenue growth strategists, community specialists, membership managers, publishers, agency planners, advertisers, commercial teams, and those in customer revenue roles.
Stage host
Abi Spooner,
Strategy Partner
Atlas
This stage dives into the new reality where storytelling must hit emotionally and be optimised for AI models, recommendation engines, and search.
We’ll explore how publishers are reshaping products to thrive across fragmented platforms - from newsletters, audio, video, and live experiences - and how to structure content so it’s discoverable by both people and the systems surfacing it.
Expect sharp, practical thinking on AI-enhanced workflows, machine-readable content design, multi-format packaging, and the tech-stacks that make it all possible. If you're reinventing legacy products or experimenting with agents, this stage gives you the frameworks and inspiration to build products that are measurable, monetisable, and impossible to ignore.
Who is this for?
technologists, product developers, product leaders, data & SEO specialists, tech teams, insight managers, revenue strategists, editors
Stage hosts
John Barnes Mel McVeigh
Chief Digital Officer Strategic Consultant
William Reed (Digital & Product)
PPA
Content today is all about balance. Speed with depth, virality with credibility, personality with trust. Trusted editorial brands are navigating a fragmented, algorithm-driven world while finding new ways to reach and engage audiences across multiple platforms.
This stage dives into creating content that works for everyone, while seizing opportunities from emerging behaviours, formats, and platforms - including those popular with younger users.
Expect practical strategies to build trust, drive engagement, create communities, and unlock new revenue streams - giving you tools to make content perform, resonate, and grow your business.
Who is this for?
Editorial teams, writers, journalists, product leaders, event producers, data and insight specialists, revenue strategists, agency planners, advertisers, PR and communications specialists.