By 2040, a lot will have changed. Ideas and innovations that seem radical today will have moved into the mainstream. New sectors will have accelerated. Fresh challenges will have emerged. In this session, Stylus will provide a view on how today’s shifts – attitudinal, technological and societal – will shape global lifestyles long-term. The products that will win and engagement strategies that will resonate. Additionally, it will assess the outlook for each generation, from Generation Alpha, who will be all grown up, to boomers who are defying ageist stereotypes. As far off as 2040 may seem, businesses should be considering these shifts now to set their brand on course for future success.