With 14 years’ experience delivering trend insights and analysis across industries and markets, Jo works closely with Stylus members globally to help them shape and embed trend intelligence and innovation into their businesses. Jo previously spent a decade working in brand strategy and marketing within multi-disciplined creative agencies, delivering innovative and impactful Pan-European marketing collateral for household names from DreamWorks to Nintendo, and helped to launch record-breaking titles such as Call of Duty, 24 & Shrek. Jo regularly lectures at Brunel University London for its Design Innovation & Branding Futures Masters Programme, supporting students in developing their future forecasting and scenario planning studies.