See what happened on both our TRUST and INNOVATE stages at last year's PPA Festival.
The Marcus Morris Lecture: All Together Now | 09:40 - 10:00
Andria Vidler, CEO of Centaur Media, sets out the stall for the day and the year ahead.
A Matter of Trust | 10:00 - 10:40
Three of our top Editors on why trust and quality matter so much in a world of fake news and clickbait.
Matt Kelly, The New European
Dylan Jones, GQ
Emma Maier, Inside Housing
The Magnetic Sessions: Biases and Blind Spots | 11:10 - 11:50
Never has there been a time where bias in business, advertising, and media planning is more widespread. Richard Shotton, author of best-selling book The Choice Factory, presents some insights and practical steps we can all take to avoid the blind spot trap. He will be joined by Mike Florence, Chief Strategy Officer for PHD Media, Morag Blazey, CEO of Ebiquity, and industry commentator Dominic Mills to discuss how we collectively take up the mantle for more objective and responsible decision making.
All Together Now | 12:00 - 12:45
Four of our leading Consumer CEOs survey the current landscape, and look ahead to what's next. Starring Immediate Media's Tom Bureau, Shortlist Media's Ella Dolphin, Bauer Media's Rob Munro-Hall, and James Wildman from Hearst UK.
Publishing with Alexa. What is now? What is next? | 13:40 - 14:10
Meryem Tom, head of Amazon Alexa UK, shares a high-level view of Amazon's commitment to voice experiences via Alexa in partnership with brands. Previously head of strategy at AOL UK, Meryem will be interviewed by Marc Chacksfield, Global Editor-in-Chief of TechRadar.
Culture Is King | 14:10 - 14:35
James Tye, CEO of Dennis Publishing, on creating a culture to win.
Chuka Umunna | 14:35 - 15:05
Hear from Labour's leading remainer, and the man some see as a potential leader, Chuka Umunna MP, interviewed by Campaign's Global Editor-in-Chief Claire Beale. Chuka will discuss how BREXIT is likely to impact professional publishers, the prospect of a second referendum, and what's next for the Labour Party.
The Ascential Story | 15:25 - 15:55
A lesson in transformation: Natasha Christie-Miller on Ascential's journey from B2B to global specialist information provider.
The X Factor | 15:55 - 16:35
Kathleen Saxton, founder of The Lighthouse Company hosts a special panel on how to spot real talent and how to keep it happy.
Kevin Costello, CEO, Haymarket Media Group
Amanda Barnes, CEO, Faversham House Group
Jonathon Whiteley, CEO, Incisive Media
Building World Class Events at Scale | 10:00 - 10:40
Mariam Ahmed and Steve Newbold share the secrets of Stylist Live and The Festival of Marketing. In a deep dive into what makes these two massive events so successful, expect lots of tips and takeaways on sponsorship, marketing, content, sales and much, much more.
Stop Thinking Platforms, Start Thinking Brand | 11:00 - 11:20
If you're still mainly re-cutting the same content in different channels then you're missing out on opportunity to be something truly memorable for your brand. Karla Courtney, Digital Director of leading Australian Content Marketing Agency Medium Rare, provides inspirational case studies and practical examples of the best creative and workflow tools behind innovative content programs that work.
New Cities on Old Foundations | 11:20 - 12:00
PPA Business Chair Tim Brooks interviews Metropolis Group CEO Robert Marr on his strategy of investing in established brands, and the new business he is building with them as a result.
The Magnetic Sessions: How Passion Pays | 13:45 - 14.25
Since 2012 consumer spending on hobbies and enthusiasms has grown by more than 30 per cent. The advent of new measurement currency PAMCo, released in April for published media, allows us to see better than ever the reach and engagement of sector-specific magazines across all media platforms. Douglas McCabe, MD of Enders Analysis, Nicky Holt, Group Commercial Director, Bauer Media, and Amanda Wigginton, Insight Director at TI Media, present some new consumer and audience data and pose this key question - do advertisers fully understand the potential benefit of targeting that which defines us?
Creating Tomorrow Today | 14:25 - 15:00
Carla Buzasi, the new MD at WGSN, on how to sell high-end corporate subs at scale, all across the world. Carla, who was launch Editor at HuffPo UK, and before that Digital Editor at Marie Claire, comes to the PPA fresh from her standout presentation at SXSW.
The Fast Show | 15:25 - 15:55
Betsy Fast, Executive Director of Digital Editorial Strategy at Hearst UK, on how best to use platforms and processes to deliver editorial excellence and growth.
Selling More Subs: How to Increase Revenue Across All Platforms | 15:55 - 16:35
Chloe Thompson, Audience Development Marketing Manager at New Scientist and current PPA Marketeer Of The Year, is joined by Mark Beard from The Economist to share their paywall insights: what works when, where and why.