Iain Sawbridge heads-up Beano for Brands - the kids-first consultancy helping brands to engage with Generation Alpha and older kids. Iain oversees the team solving client briefs. using unrivalled kids’ insight and market testing gleaned from qualitative and online research. This also includes content creation, and partnerships across the multichannel Beano portfolio or white-labelled for their brand’s own use. Whilst at Beano Studios Iain has overseen campaigns, initiatives and partnerships (e.g. David Walliams, Stella McCartney and the Summer Reading Challenge) to make Beano one of the most recognisable kids brands in the UK.
As Chief Content & Digital Officer, Iain Sawbridge leads all facets of marketing, comms, growth, insight and digital content. As part of his role, Iain works closely with Trendspotters and Beano Studios Director of Insight to continue and develop Beano.com as a market leading digital network, driven by Beano’s proprietary data and insights platform the Beano Brain, which marries analytics with a variety of qualitative and ethnographic insights.
Prior to joining Beano Studios Iain worked in marketing and content at Blinkbox, BBC Radio 1 and Channel 5 as well as Tandem Bank.