Obomate is an award-winning Video Producer at New Scientist, where she helps lead the brand’s vertical video strategy. Starting as a social video intern in 2023, she has used her expertise in science communication and platform best practices to engage new and younger audiences. Her work has driven a 97% year-over-year increase in Instagram video views and a 28% rise on TikTok, expanding New Scientist’s reach and engagement.

Recognised for her innovative approach, Obomate has won multiple industry awards, including accolades from the British Society of Magazine Editors, who praised her team’s ability to embed video at the heart of a brand’s content strategy. She is also a Rising Star at the AOP Digital Publishing Awards and a PPA Next Gen Award winner.