Maximising potential: strategies to boost corporate subscriptions

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Audience
Comm Commercial Subs Subscriptions G Growth Rev Revenue B2B B2B Dat Data Strat Strategy

For B2B publishers seeking to expand corporate and enterprise subscription revenues, aligning pricing, packaging, and product strategies with audience needs is essential. 

What you will takeaway from this session:

This session will explore actionable strategies to maximise value and scale, and the role of usage-based models for both billing and success.

Speakers
Director,
FT Strategies
CEO & Founder,
Atlas
Managing Director, Global Subscription Sales,
Bloomberg Media