Cecilia Campbell is a Swedish media journalist with over 20 years experience reporting on the news publishing industry internationally. She is the CMO of Swedish tech company United Robots, based in Malmö. The United Robots team is effectively driving the news publishing industry's adoption of content automation. The company is unique in the market in that they provide ready-to-publish robot written editorial content specifically for news media. Since Campbell started at the company, United Robots have established themselves as the go-to provider of automated content for newsrooms globally, and the go-to experts on content automation in news industry publications / events.

Previously, Campbell worked for WAN-IFRA World Association of News Publishers, co-leading its reader revenue executive programme as well as running international study tours and workshops. In 2018 she authored the report Engaged Readers Don’t Churn – Retention Lessons for Digital Subscriptions.