Your friends are on it, your staff are on it – chances are the person sat next to you right now is on it. So, what is it about TikTok that makes it such a must-watch platform and how can publishers capitalise on its potential? TikTok’s Matthew Perry advises publishers on how they can best leverage the platform to drive engagement, awareness, and revenue for our brands, telling the story of how the #BookTok phenomenon has lead to billions of video views, dozens of best sellers and a fundamental change in the publishing world.

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